BACKGROUND
This study was done to determine consumer trends in young adults (Ages 18 - 25) when it comes to flowers. It looks at the relationship between fragrance & color, to determine the most appealing combination for young adults.
207 College-age students participated in this study
Color & Fragrance
"We hypothesized that subjects would be significantly more likely to purchase a sweet/red
combination and least likely to purchase the control condition combination"
Social Media
Students where also asked about social media
- 98% said they did not "like" any flower retailer on Facebook
- 39.7% said they were unlikely to purchase flowers online based only on FB
- When asked what information should be included on facebook, the young adults reponded: Prices, deals, shipping information, and variety of flowers that can be bought
No comments:
Post a Comment